Shimla, May 12.
In a powerful fusion of celebrity influence and traditional craftsmanship, Hollywood actress and sustainability champion Nikki Reed has brought global attention to the rich textile heritage of Himachal Pradesh. Reed was recently featured on the cover of Cowgirl Magazine wearing the Indira Rose Cape Poncho—a hand-knit creation from the Zazi Vintage x Kullvi Whims collaboration, rooted in the heart of the Kullu Valley.
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The cape, made by women artisans from the shepherd community of Naggar, reflects a deeper narrative of sustainability, sisterhood, and cultural pride. In a heartfelt Instagram post, Reed highlighted her personal commitment to supporting female artists and ethical fashion.
“A little bit about this look from the cover of Cowgirl Magazine which I put together from my own closet,” she wrote. “I wore @theworldofzazi’s knitwear collection—crafted in collaboration with incredible women in the Himalayas, Kullvi Whims. Every stitch carries a story of connection, heritage, and love.”
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The Zazi x Kullvi Whims project is an initiative focused on preserving indigenous Himalayan wool traditions through slow fashion. Each garment is hand-knit using ancestral techniques passed down through generations. The collaboration has empowered local women, providing them both creative recognition and financial independence.
Reed’s endorsement is being hailed as a milestone by the community of artisans in Naggar. For them, it is not just a moment of glamour, but a validation of years of labour, tradition, and quiet resilience. “This is more than fashion—it’s a story woven with heritage,” said one of the artisans, beaming with pride.
As the global movement for ethical fashion continues to grow, the spotlight on Kullvi Whims offers a timely reminder: the future of sustainable fashion lies in honouring the past. And sometimes, the quietest hands from the remotest corners of the Himalayas can create ripples that reach red carpets around the world.
