Shimla, May 5,
In a push towards rural empowerment and sustainable livelihoods, the Khushala Cluster Level Federation (CLF) under the Tutu Development Block in Shimla is breathing new life into traditional fabric-based crafts. By blending age-old techniques with eco-friendly materials like jute and pine needles, the federation is preserving heritage while generating employment for over a thousand women artisans.
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Recently, a delegation from CLF Khushala met Shimla Deputy Commissioner Anupam Kashyap to showcase their innovative range of handcrafted products. The DC appreciated the initiative and emphasized the use of locally sourced materials to ensure environmental sustainability. He also recommended incorporating banar (Baiyol tree) rope for making the handles of jute bags—a suggestion readily adopted by the federation.
Comprising 110 self-help groups, the federation has already begun producing a variety of utility and decorative items. These include laptop bags, conference folders, lunch box carriers, and file holders made from jute. Products crafted from pine needles include hot cases, pen stands, coasters, bowls, and even hanging lamps. The combination of traditional materials with creative design has given these items a distinctive appeal, making them attractive in both local and wider markets.
To expand the initiative, the district administration has assured full support. Training camps are being planned to help artisans adapt to modern machinery and marketing techniques. Efforts are also underway to improve packaging and ensure quality control to enhance customer reach and competitiveness.
Mission Executive Kushal Singh of the National Rural Livelihoods Mission (NRLM) said the collective efforts of the CLF are transforming local resources into sustainable business models. He emphasized that market access, training, and capacity building are key focus areas to overcome challenges and ensure long-term success.
This grassroots movement is not only preserving local traditions but also strengthening the rural economy. As traditional materials like jute regain their place through innovation, women artisans in Himachal Pradesh are crafting a new path of self-reliance and environmentally conscious entrepreneurship.
